Press release
Design S – Swedish Design Award 2010 winner Claesson Koivisto Rune w101 by Wästberg – The paper task light in DuraPulp by SödratPress Release
At Milan Design Week 2010, April 14 - 19 at Superstudio Piú, Swedish lighting company Wästberg will launch a lighting fixture made in DuraPulp and developed in close collaboration with Swedish forestry industry company Södra and Swedish architects and designers Claesson Koivisto Rune.
Last year Claesson Koivisto Rune and Södra developed the Parupu children’s chair out of DuraPulp, thus proving it possible to make a real chair of paper. Now Claesson Koivisto Rune and Södra team up with Wästberg to challenge themselves even further: merging electricity, paper and light, using paper, not only as a component or for casing, but really fully integrated.
“Combining old wisdom with ground-breaking technology is elementary to Wästbergs philosophy” says Magnus Wästberg, founder and CEO of Wästberg. “Paper has been used throughout history for making lamp shades. Now we are using paper for the actual structure of the fixture adding advanced LED technology.”
“One principal mission for Södra, together with innovative partners, is to develop and supply tomorrow’s raw materials based on renewable forest resources”, says Karin Emilsson, director of technology at Södra and head of Södra Innovation. ”The DuraPulp lamp by Wästberg meets high customer standards of functionality and design although it’s made out of a new totally renewable material.”
Notes to editors:
Press Release
Helsingborg, 06.09.10
Claesson Koivisto Rune w101 – the DuraPulp lamp from Swedish lighting company Wästberg in close collaboration with Swedish forestry industy company Södra and Swedish architects and designers Claesson Koivisto Rune – has been awarded Design S 2010: the Swedish Design Prize.
The lamp was successfully launched in April 2010 at Superstudio Più during the Milan Design Week and generated a massive interest. The public sho- wing made it clear that the lamp was not only functioning, but delivered a perfect light at only five watts.
Now, the biodegradable lamp has won Swedens largest and most prestigi- ous design prize, Design S. The bi-annual award is granted by the Swedish Design Association. All design categories included, a total number of ten awards were given this year.
From the jury’s motivation:
”The lamp means a step towards a more sustainable future. It bears witness to the creativity that environmental challenges can inspire.”
Magnus Wästberg, founder and CEO of Wästberg:
“Combining old wisdom with ground-breaking technology is elementary to Wästbergs philosophy. Paper has been used throughout history for making lamp shades. Now we are using paper for the actual structure of the fixture and adding advanced LED technology.”
Karin Emilsson, director of technology at Södra and head of Södra Innovation:
“One principal mission for Södra is to, together with innovative partners, develop and supply tomorrow’s raw materials based on renewable forest resources. The DuraPulp lamp by Wästberg meets high customer standards of functionality and design although it’s made out of a new, totally renewable, material.
Notes to editors:
Claesson Koivisto Rune
Claesson Koivisto Rune was founded in Stockholm in 1995 by Mårten Claesson, Eero Koivisto and Ola Rune. Starting out as an architectural office they soon became multi-disciplinary, prioritizing architecture and design equally. Wästberg
Launched in 2008, Wästberg lamps are now sold globally and have been honoured with more than 20 awards for design excellence, including 6 Good Design Awards, 3 Red Dot awards, Design Award of the Federal Republic of Germany and an Elle Interior Design Prize. Wästberg is based in Helsing- borg, Skåne, the southernmost part of Sweden.
Södra
Södra is a Swedish group with broad forestry operations and is a leading producer of pulp, wood products and bioenergy. The company, which is owned by 52,000 forest owners in southern Sweden, has 4,000 employees and sales of SEK 17 billion.
DuraPulp
DuraPulp is made from selected pulp from Södra combined with PLA (Po- lyactic acid, a renewable biopolymer produced from starch). The two components in combination provide special properties that can be reinforced through hot pressing. DuraPulp is a material with high wet strength, high water resistance, high dimension stability as well as high tensile strength and bending stiffness. DuraPulp is made from 100 per cent renewable fibres and is fully biodegradable.
For new product photos as well as development process images, please contact press@wastberg.com.
A short film about the making of the first prototypes can be found at: http://www.youtube.com/watch?v=xmvlA-OXpTU
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